Chapter 1
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INTRODUCTION: THE WORLD IS OPEN FOR BUSINESS
- Selling globally is easier than ever.
- More help is available than ever.
- Your assumptions may not be accurate.
- You can transform your business—and yourself.
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Chapter 2
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DEVELOPING AN EXPORT STRATEGY
- Is your company ready to export?
- How will exporting affect your company?
- How do you create an export plan?
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Chapter 3
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DEVELOPING A MARKETING PLAN
- Writing a marketing strategy
- Researching foreign markets
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Chapter 4
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EXPORT ADVICE
- U.S. Commercial Service assistance
- Other government agency assistance
- Assistance from chambers of commerce
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Chapter 5
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METHODS AND CHANNELS
- Finding the best approach to exporting for your company
- Separating international from domestic business
- Finding overseas partners, agents, and distributors
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Chapter 6
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FINDING QUALIFIED BUYERS
- U.S. Commercial Service programs to help you find buyers
- Department of Commerce agencies to assist you
- State and local government assistance
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Chapter 7
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USING TECHNOLOGY LICENSING AND JOINT VENTURES
- Methods of obtaining foreign trade income
- Advantages and disadvantages of technology licensing and joint ventures
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Chapter 8
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PREPARING YOUR PRODUCT FOR EXPORT
- Adapting your product to meet government regulations, country conditions, or preferences
- Modifying your product labeling and packaging
- Planning for installation of your product overseas
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Chapter 9
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EXPORTING SERVICES
- Role of the service sector in the United States and in world economies
- Differences between service and product exporting
- Places where service exporters can find assistance
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Chapter 10
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INTERNATIONAL LEGAL CONSIDERATIONS
- Regulations you must follow to comply with U.S. law
- Procedures to ensure a successful export transaction
- Programs and tax procedures that open new markets and provide you with financial benefits
- Intellectual property considerations
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Chapter 11
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GOING ONLINE: E-EXPORTING TOOLS FOR SMALL BUSINESSES
- E-commerce defined
- Your company’s readiness
- Steps to going online
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Chapter 12
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SHIPPING YOUR PRODUCT
- How international freight forwarders can help you
- How your product should be packed and labeled
- What documentation and insurance you may need
- International shipping companies and what services they offer
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Chapter 13
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PRICING, QUOTATIONS, AND TERMS<
- Determining the best price for your product internationally
- Handling requests for quotations and the pro forma invoice
- Defining the terms of sale
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Chapter 14
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METHODS OF PAYMENT
- Different ways to receive payment when selling your products internationally
- Selection of a payment method
- Currency issues and payment problems
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Chapter 15
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FINANCING EXPORT TRANSACTIONS
- Factors to consider in making financing decisions
- Private sources of financing
- Government sources of financing
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Chapter 16
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BUSINESS TRAVEL ABROAD
- Documents you need to travel internationally
- Tips for travel and business meetings in your destination country
- Cultural factors to take into account
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Chapter 17
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SELLING OVERSEAS AND AFTER-SALES SERVICE
- Establishing a policy to deal with international inquiries
- Researching an international company before conducting business
- Building and maintaining a working relationship with an overseas customer
- Reviewing options for service delivery to foreign buyers
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APPENDIX |